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What Can You Learn From “Marketing in the Round”?
Earlier this year Marketing in the Round: How to Develop an Integrated Marketing Campaign in the Digital Era was published – and it’s the first book I’ve read that applies the holistic approach of...
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Why You Need to Embrace Agile Marketing (in the Round)
There’s plenty to learn from the new book, Marketing in the Round. If it isn’t because it teaches an integrated marketing approach, it’s because it reinforces what I’ve found to be a worthwhile...
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